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End Competitive Advantage-How Keep Your Strategy Moving as-Rita Gunther McGrath
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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath Please note that thisitem may come from our Australian, US or UK warehouse. Please refer to shipping policy below for details. Product code : 9781422172810 Format :Hardback 240 pages Category :Business/Finance Published :04 June 2013 Condition :Brand new, unused SYNOPSIS The context of business has changed so rapidly over the past few decades that it may be time for a new lexicon. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. In this book, strategy expert and Columbia Business School professor Rita McGrath takes on one of most fundamental and recognized notions in strategy: that of sustainable competitive advantage. She argues this can no longer be the Holy Grail for companies because in a constantly changing environment, deeply ingrained structures and systems designed to extract value actually become a liability. The new path to winning includes taking advantage of shorter term opportunities, as well as relying on new organizational talents like speed and decisiveness. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy. The "End of Competitive Advantage" offers a bold new set of principles for competing in what we now understand is a continuously volatile and uncertain environment. Consider this your fresh strategy playbook for competing in an accelerating world. Please contact us if you require any further information on this item. Thank you. shipping policy We offer FREE POSTAGEtoWORLDWIDEfor this item - this includes Australia, UK, USA, New Zealand and many others. There are only a few countries that we do not ship to. Please refer to our exclusions list or contact us. All orders are shipped within two business days. PLease note that your item may be shipped from our Sydney warehouse ORshipped direct from our UK or US supplier via Air Mail and should arrive within 7 - 14 business days of dispatch. However, we ask buyers to allow up to 20 business days for the arrival of their item. Delivery time estimates are provided by our postal carriers and are used as a guide only. These delivery periods are not guaranteed.

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